Communication & Marketing Manager

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Location

PGA of BC - Richmond, BC

Posted

2022-06-10

Deadline

2022-06-24

Responsibilities

COMMUNICATIONS:

• Responsible for production and distribution of weekly E-News newsletter, all print and digital materials, and oversight of all communication vehicles operated by the Association
• Serve as media liaison regarding Association events and initiatives, responding to media inquiries/requests and soliciting coverage in target markets
• Maintenance, supervision and updating of the Association’s website
• Curating and supervising of all Association social-media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn
• Active communication at Association events and championships, including on-site photography and video, writing event recaps and issuing press releases
• Leading Internal Communication efforts for entirety of Association membership with updates and information on matters and initiatives of relevance to all Golf Professionals in collaboration with fellow administration team members
• Producing content showcasing the work of PGA of BC Professionals within their communities
• Record-keeping related to Association championship events
• Management of Association’s internal and external media libraries
• Liaison with PGA of Canada national office on communications matters

MARKETING:

• Managing all marketing for the Association and activities within the marketing department
• Overall responsibility for brand management and corporate identity
• Developing and executing marketing strategies in line with Association objectives and brand
• Working in collaboration with Preferred Partners of the Association to promote their services and highlight their patronage
• Working in collaboration with fellow administration team members to secure Preferred Partnerships and in analyzing potential strategic partnerships
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns

ADMINISTRATION & OTHER RESPONSIBILITIES:

• Program lead for initiatives such as Canucks Junior Golf Week and annual PGA of BC Awards
• Provide administrative assistance to Executive Director and Board of Directors
• Provide administrative support for Association tournaments, education, and employment programs, as well as trade and consumer shows
• Administration & assistance in planning of Association policies, programs, and procedures
• Computer backup and IT
• Office equipment maintenance
• Work and support other administration team members in areas such as Business Development and Tournament & Event Operations
• Answering general telephone inquiries made to administration office
• Providing general membership services to Association members
• Overnight travel to events outside the Greater Vancouver area will be required
• Both outside and inside work required
• Some heavy lifting will be required
• Required to work weekends, evenings, and holidays when necessary
• Required office hours are 8:00 a.m. – 4:00 p.m., Monday to Friday.
• The Communications & Marketing Manager will be responsible for any additional duties as may be assigned from time to time by the Executive Director

Qualifications

• The ideal candidate will have completed relevant education (such as a degree or diploma in Communications, Marketing, Journalism or a related field) and past experience in a similar role, preferably in association or brand management. They must be organized and detail-oriented with excellent communication skills, problem-solving abilities, a positive attitude and effective self-management capabilities. Candidates must be comfortable dispensing friendly, accurate, and professional guest service. Ability to produce professional, well-written content is a requirement for this role.
• Experience within the golf industry and/or general golf knowledge is a strong asset but not required. Most importantly, we are looking for an individual who will best fit our team dynamic and continue to grow with the Association.
• Candidates must be well-versed in Microsoft Office and all social-media programs and platforms. Familiarity with writing articles and press releases in CP Style, graphic design, photography, video editing, Adobe Creative Suite programs, Constant Contact or other email-management systems, and Drupal or other web-content management systems are also considerable assets.
• The successful candidate will ideally hold a valid BC Driver’s Licence and have access to a vehicle. Applicants are advised that many Association events may take place at facilities or locations requiring proof of COVID-19 vaccination to be welcomed on-site.

Compensation

• Remuneration of $55,000 per year
• Potential for year-end performance bonus

Benefits/Perks

• Extended Heath and Dental Benefits as determined by the Association’s Group Policy
• Two weeks (10 days) paid vacation, plus paid time off during holiday office closure in late December/early January
• Basic cellular phone allowance
• Professional-development allowance
• Annual PGA of Canada Membership dues (if applicable)
• Opportunity to visit and play at premier BC golf courses and facilities

Course Website

For further information about the PGA of BC, please visit our website at <a href="http://www.pgabc.org"><strong>www.pgabc.org</strong></a>

Contact Information

Click here to view the PDF job description

Applications will be accepted until Friday June 24, 2022. Candidates may apply by mail or email to:
Donald Miyazaki
Executive Director
PGA of British Columbia
243-7080 River Road
Richmond, BC
V6X 1X5
Email: donald@pgabc.org

Accommodation
The PGA of British Columbia is an equal opportunity employer and we are committed to creating an accessible and inclusive organization as well as providing barrier-free and accessible employment practices in compliance with relevant legislation. Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request.