Cory Johnson
About
Cory joined Breezy Bend Country Club as its General Manager/COO in April of 2005 and has been responsible for overseeing all aspects of golf club management including: administration, marketing, public relations, human resources, food and beverage, turf care and pro shop operations.
Since joining the Club, Breezy Bend Country Club has experienced record sales in the areas of food and beverage and annual golf membership dues. In 2022, Breezy Bend played host to over 50 private weddings, 30 corporate golf tournaments and a variety of other public and private functions. Today, food and beverage sales are approaching $1.5M annually and a significant waiting list to join Breezy Bend Country Club has been established.
Cory has over 20 years’ experience in the golf industry both as club manager and golf professional. After graduating with an Honours Degree from the University of Winnipeg, he completed a Golf Management/Business Administration Diploma from the University of Guelph. In addition to his formal education, Cory has also completed numerous training and education programs through the Canadian Professional Golf Association, the Canadian Society of Club Managers and the National golf Course Owners Association.
Throughout his years of experience, Cory has become very proficient in the areas of membership sales and marketing, tournament sales, staging and planning, food and beverage management, golf course maintenance, clubhouse administration and financial accounting. His experience and knowledge are exemplified in the work that he has done on a number of Club Boards and event planning committees including the Canadian Men’s Mid-Amateur Championship, the Canadian Women’s Mid-Amateur and Senior Championship, the Tim Horton’s Brier and the Canadian Tour’s MTS Classic. Cory has also been responsible for supervising over $8M in capital improvement projects, including a $1M clubhouse renovation where he was the project manager. It is this wide range of experience and skills that has provided Cory with an extensive knowledge of the Canadian golf management industry today.
Golf Clubs face many challenges today, but with passionate leadership and an overwhelming desire to succeed, there is also proving to be many opportunities. Cory’s passion for the golf industry can be best summed up by David Ogilvy, who built the largest ad agency from scratch, when he said: “Passion is the greatest secret in marketing. A company competing on the basis of price can always be undercut. A company competing on the basis of uniqueness can always be copied. A company competing on the basis of value can always be matched, but a company with passion cannot be touched.”