PGA of Canada Launches GO FOR PRO Marketing Strategy
Consistent messaging to market the association and the value of PGA of Canada Professionals
As part of the PGA of Canada strategic plan, the association has put resources into its brand and marketing of its 3,700 golf professionals across the country.Not only are we looking to inspire the next generation of golf professionals through this initiative, we are also looking to demonstrate the value in the educational resources available to members to help YOU continue developing your craft. In addition, we want to continue providing resources to help you market yourself in order to grow your career. Why GO FOR PRO? GO FOR PRO celebrates what it means to be a PGA of Canada member. You've worked long and hard to achieve the designation of 'pro'. This is a multi-faceted tag line as those beginning their journey strive to become a 'pro', while those who are already pros never stop trying to get better. If you truly love and respect the game of golf, GO FOR PRO. What is GO FOR PRO going to be used for? This marketing strategy has a few different uses. It will be used to help both the recruitment of members and the education of current professionals. The elements that are included, including the text in the body of the graphic, will change depending on the use of the campaign. The essence of our brand: The GO FOR PRO marketing strategy encompasses who we are. The association and its brand has a rich history - we passionately uphold the highest of standards and our professionals across the country are revered for their knowledge and expertise. We are driven to provide you, our members, with opportunities to further advance your expertise and market your skillset accordingly. We are innovative, action-oriented and inclusive. We have a responsibility to encourage equitable opportunity among golf professionals and work tirelessly to make this a reality. The GO FOR PRO marketing strategy highlights the essence of our brand as we empower our members to continue growing and inspiring the next generation of Canadian golf professionals.