PGA of Canada Announces NoSweat as National Partner
(Acton, ON) - The PGA of Canada is pleased to announce a new national partnership with NoSweat, a cutting-edge sweat technology company taking the sports industry by storm.
The multi-year agreement gives PGA of Canada members access to NoSweat product and pricing year-round as well as at all five of the association’s national championships. It also sees the creation of an innovative on-course contest called the ‘NoSweat Hole of the Day’.
“NoSweat found a novel solution to a common problem,” said PGA of Canada CEO Kevin Thistle. “Beyond making a great product, NoSweat thinks outside of the box, and we believe we have captured this essence brilliantly through the newly created ‘NoSweat Hole of the Day'. It's going to be fun for everyone."
Here’s how it works:
For every round in a PGA of Canada National Championship, the toughest hole — whether a result of pin position, yardage, wind or scoring average — will be selected as the ‘NoSweat Hole of the Day’. The player with the lowest score on the identified hole will receive a monetary bonus or gift and be featured on social media with the hashtag #NoSweatHOTD. If multiple players tie for low score, the winner will be selected by lucky draw.
“NoSweat is proud to partner with the PGA of Canada,” said the company's Chief Operating Officer David Holt. “We continue to see the golf market as a significant contributor to our overall success and believe the PGA of Canada can help spread the word that our product is beneficial not just for golfers, but for other sports and industries as well.”
Utilizing patented SweatLock™ technology, NoSweat produces high-quality headwear liners built to increase performance, safety and hygiene for anyone who sweats. The comfortable, disposable liners are easily applied to the inside of any hat, effectively absorbing sweat and wicking away moisture to eliminate stains and increase visibility.
NoSweat has undergone exponential growth in recent years with several notable athletes now sporting their product, including Stanley Cup Champions TJ Oshie; Superbowl Champions Golden Tate and Brandon McManus; and World Series Champions Dallas Keuchel and Matt Adams.
In 2018, NoSweat became an Official Licensed Partner of the PGA TOUR.
To learn more, visit www.nosweatco.com. Members can see all benefits available here.
For more information, contact:
PGA of Canada