TaylorMade/adidas Golf Canada Announced as Presenting Sponsor of the PGA Championship of Canada

TaylorMade/adidas Golf Canada Announced as Presenting Sponsor of the PGA Championship of Canada

TaylorMade/adidas Golf Canada Announced as Presenting Sponsor of the PGA Championship of Canada

(ACTON, ON) APRIL 13, 2011:
On the heels of the major announcement that the PGA Championship of Canada is returning this summer, the Canadian PGA was right back at it today with the news that TaylorMade/adidas Golf Canada has come on board as the presenting sponsor of the event for the next five years.

“We’re thrilled to add TaylorMade/adidas Golf Canada as the presenting sponsor of this great event,” stated Glenn Cundari, President of the Canadian PGA. “Momentum is an amazing thing in any sport and right now we have plenty of it for the PGA Championship of Canada thanks to our new partners.”

The PGA Championship of Canada sponsored by Mr. Lube and presented by TaylorMade will be contested June 14-18 at Cottonwood Golf & Country Club in Calgary, Alberta with a total purse of $100,000. Conducted as a match play championship, the PGA Championship of Canada will take the Association’s best 64 players directly off the Canadian PGA Player Rankings List to create what will be the greatest showcase of Canadian PGA talent each and every year.

“We are very excited to become a key partner in this event and couldn’t be happier to be part of the group that is bringing this great championship back to the schedule,” said David Bradley, VP & GM of TaylorMade/adidas Golf Canada. “We’ve been a proud supporter of the Canadian PGA and its’ Members for many years and we believe this just takes it to the next level.

As part of the agreement, TaylorMade/adidas Golf Canada will be on-site all week with their vast array of market leading products for the Mr. Lube – Tournament for Life Pro-Am, an annual charity event in support of prostate cancer research and the PGA Championship of Canada.

“Our new partnership with TaylorMade/adidas Golf Canada adds another key element to the enhancement of this event for both our PGA Professionals and the clients of Mr. Lube playing in the Tournament for Life Pro-Am,” said Gary Bernard, Executive Director of the Canadian PGA.

The PGA Championship of Canada was first contested in 1912 making it one of the oldest professional golf championships in the entire world. A storied list of past champions included: Moe Norman, Al Balding, George Knudson, Dan Halldorson, Dave Barr, Bob Panasik., Stan Leonard, Arnold Palmer, Lee Trevino, Lanny Wadkins, Ray Floyd and Steve Stricker.

For more information contact:
Kelly Dixon
Director of Communications & Marketing
Canadian PGA
kelly@cpga.com
800.782.5764

Jeff Dykeman
Director of Business Development & Brand
Canadian PGA
jeff@cpga.com
800.782.5764 ext 232

Richard Sullivan
Director of Marketing
TaylorMade/adidas golf
905 266 4200

About the Canadian PGA:
Established in 1911 and the second oldest professional golf association in the world, the Canadian Professional Golfers' Association is a non-profit Association comprised of 3,700 golf professionals across the country. The Association’s mandate is to develop, promote and support our Members as experts in the game and business of golf and, in so doing, serve both its Members’ needs and those of the golfing public through the Association’s varied programs and events. The Association consists of the National Office located in Acton, Ontario and nine Zone Offices across the country. For more information please visit www.cpga.com

About Taylor Made Golf Company, Inc.:
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group:
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.