Chris Overholt

With more than 30 years of experience in the elite echelons of the sports and entertainment industry, Chris Overholt currently leads Toronto-based OverActive Media, one of the most diverse and influential sports, media and entertainment organizations in the world today with a focus on authentically connecting to today’s generation of fans franchise holdings in the most notable esports leagues in the world including the Toronto Defiant competing in the Overwatch League; the Toronto Ultra in the Call of Duty League; and the MAD Lions, a Madrid-based organization competing in the League of Legends European Championship.

Overholt has established himself as a leading and trusted voice in the worlds of sport and business. He joined the Canadian Olympic Committee in 2010 in the dual roles of Chief Operating Officer and Chief Marketing Officer and in 2011 was named CEO. During his 30 years in business, he has played a key role in the marketing, branding and business strategies for some of North America’s top sports franchises, including the Miami Dolphins, the Florida Panthers, the Toronto Maple Leafs and the Toronto Raptors.