Education & PAT Schedule

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Marketing Fundamentals for Golf Professionals [WR24CC02]
PGA Training Academy
March 6, 2024 8:30:00 PM
March 20, 2024 8:30:00 PM
March 27, 2024 8:30:00 PM
April 3, 2024 8:30:00 PM
Registration Deadline
February 21, 2024
# Registered
25 / 25

Credit Value: 3
Cost: $375
Delivery Method: Live instructed eLearning
Course Duration: 4 sessions (4 weeks)
Session Length: Each session is scheduled for 90 minutes

Good marketing can't happen without an understanding of the fundamentals. This course will take a closer look at the most important aspects of a marketing strategy, from developing marketing goals and understanding your audience to picking your channels, crafting the perfect message and adding value to products and services. Using real-world examples with a focus on group discussions, students will be able to apply their knowledge to their own jobs in the golf industry.

Module Topics
Each session has an approximate duration of 60 - 90 minutes and will begin at 8:30 PM Eastern Time.

Module 1 - Developing Your Marketing Goal
Module 2. Understanding Your Consumer
Module 3. Picking Your Marketing Channels
Module 4. Creating A Marketing Campaign


Course Learning Outcomes
  •Explain the fundamentals of marketing and examples of how they can be applied to the golf industry
   •Implement digital marketing strategies to establish an online presence for their club (social media and website)
   •Design a marketing plan that includes marketing objectives, strategies, budget, and evaluation
   •Explain strategies to develop new programs and sell new products that are consistent with the evolving golf market
   •Communicate marketing information persuasively and accurately in all formats (oral, written and graphic)
   •Contribute to the presentation of new programming ideas to stakeholders using marketing strategies
Course Instructor: Chance Conrad

Chance Conrad has a passion for the game of golf and places an emphasis on learning as a student every day. For the last decade, he has channelled his love for golf and teaching through his role as a teaching professional and highschool business teacher. 

Chance got his start in the game in his native Prince Edward Island, a golfer’s paradise, playing such layouts as Stanhope GC and the sensational Links at Crowbush Cove.

Chance has a Business Commerce degree (with honours) and a Bachelor of Education from the University of Windsor where he played centre and guard on the football Lancers’ offensive line. I am also a graduate of the Professional Golf Management program at Charlottetown’s Holland College.

He plans to teach his daughter, Athena, to golf and continue his ambition to travel and play as many different courses as possible around the world

Evaluation Methods
Successful completion of this course is dependent on attendance (each learner must attend at least 3 out of the 4 live sessions) and bi-weekly project-based assignments accumulating to a final project. Each learner must earn a 70% on the final project, if not, is able to resubmit their assignment for a maximum of 3 additional attempts.
Course Policies
Missed Time Policy
Learners will only be permitted one missed class per course. If this total is exceeded, the learner will receive a not-yet grade for the course.

Assignment Resubmission Policy
Learners have a maximum of three resubmissions per assignment, project, or knowledge check to achieve a course's passing grade. A missed deadline is considered an attempt.

After receiving a 'Not Yet' grade for an assignment, the learner has a maximum of 2 weeks to resubmit the assignment. If the course passing grade is not achieved after the 3rd attempt, the learner will receive a grade of "Not Yet" and not receive credit for this course.

Refund Policy for Live Instructed Courses
After registration – full refund (minus $25 administrative fee)
After the first class – half refund of the course (minus $25 administrative fee)
After second class – $0 refund

For a detailed list of all PGA Training Academy Policies, please visit

Registration is closed.