Education & PAT Schedule

More Information
Building and Leading a Small Business
PGA Training Academy
February 27, 2024 8:00:00 PM
March 5, 2024 8:00:00 PM
March 12, 2024 8:00:00 PM
March 19, 2024 8:00:00 PM
Registration Deadline
February 27, 2024
# Registered
2 / 20
Course Overview
Credit Value: 3 Elective Credits (Counts towards both Teaching and Coaching Specializations)
Cost: $375
Delivery Method: Live-instructed eLearning
Course Duration: 4 Sessions
Session Length: Each session is scheduled for 90 minutes
Course Availability: Winter and Fall delivery 

*This course is typically scheduled twice a year, leading into and out of the golf season.

Course Learning Outcomes
• Explain what it means to have an entrepreneurial mindset 
• Explain the difference between being an entrepreneur and having an entrepreneurial mindset
• Identify their skills and strengths to justify why they are starting their own small business  
• Create the business case
• Explain who you are targeting and why you have chosen that niche
• Critically assess road blocks and stagnant periods and make changes accordingly
• Understand basic laws governing being an entrepreneur  
• Effectively market to the niche target audience
• Outline when to hire and how to manage employees   
• Explain the challenges that comes with starting a business
• Identify long-term and short-term planning strategies



Meet Your Facilitator

Ellen Shaffner is a PhD candidate in Management and works as a professor in the Department of Communications and Public Relations at Mount Saint Vincent University. She specializes in management and leadership skills, as well as communication and general business. She also regularly consults for small businesses across a variety of industries.
She is an enthusiastic and engaging online instructor with a strong background of theory and practice. Her style is to facilitate enjoyable learning through active inquiry and supportive interaction, so that all course members can learn from her, as well as from the experiences of others. 
Ellen played golf throughout her youth and has a high-level understanding of the sport. This has helped her understand the strategic challenges of crafting a successful business and brand in the golf industry. She is passionate about helping others develop their skills and achieve success as leaders in their fields. In her course, you can expect to have fun, think strategically, and apply knowledge in a practical, hands-on way which will positively benefit your career. 


Evaluation Methods
Successful completion of this course is dependent on attendance (each learner must attend at least 3 out of the 4 live sessions) and bi-weekly project based assignments accumulating to a final project. Each learner must earn a 70% on the final project, if not, is able to resubmit their assignment for a maximum of 3 additional attempts.
Course Policies
Missed Time Policy
Learners will only be permitted one missed class per course. If this total is exceeded, the learner will receive a not-yet grade for the course.

Assignment Resubmission Policy
Learners have a maximum of three resubmissions per assignment, project, or knowledge check to achieve a course's passing grade. A missed deadline is considered an attempt.

After receiving a 'Not Yet' grade for an assignment, the learner has a maximum of 2 weeks to resubmit the assignment. If the course passing grade is not achieved after the 3rd attempt, the learner will receive a grade of "Not Yet" and not receive credit for this course.

Refund Policy for Live Instructed Courses
After registration – full refund (minus $25 administrative fee)
After the first class – half refund of the course (minus $25 administrative fee)
After second class – $0 refund

For a detailed list of all PGA Training Academy Policies, please visit


Registration is closed.