Education & PAT Schedule

More Information
Business Fundamentals and Communication [WR24JR02]
PGA Training Academy
February 13, 2024 8:00:00 PM
February 27, 2024 8:00:00 PM
March 12, 2024 8:00:00 PM
March 26, 2024 8:00:00 PM
Registration Deadline
January 31, 2024
# Registered
21 / 20

Credit Value: 3 core credits
Cost: $375
Delivery Method: Live instructed eLearning
Course Duration: 4 sessions
Session Length: Each session is scheduled for 90 minutes
Course Availability: Winter and Fall delivery

To be successful in  business, having solid fundamentals is a must.  The business of golf is no exception.  Gain the core skills  necessary to operate a successful business and tell your story to stakeholders effectively Learn the basics of Word and Excel and how they can be used effectively in your golf operation; how to leverage social media for your business; the basics of individual and group email; and developing more complex reporting specific to golf.

At the end of this course your assignments will combine to form the outline of a business plan that you can put into action. Having the knowledge and confidence to build and execute a successful business plan will be a welcome addition to your professional toolkit.

Course Learning Outcomes
• Display a basic understanding of email communication and MS Office programs  
• Professionally communicate with large groups of members, guests and staff using email and digital communication 
• Report clearly and effectively to supervisor when completing a task independently 
• Apply general business fundamental principles to the golf industry
• Explain where revenue is generated at different golf clubs (private, public and resort)
• Demonstrate efficient and effective business decision making abilities 
Meet Your Course Facilitator
Jordan Ray has been a Class “A” member of the PGA since 2002.

He has been a Past Head Professional at the Springs at Radium Resort, Assistant/Associate professional for Fairmont Chateau Whistler, the City of Vancouver at Fraserview, and Carnmoney Golf and Country Club in Calgary. He was recently the Director of Golf at Bear Mountain (7 years) negotiating and signing agreement with Golf Canada to bring Development team to the facility on a semi-permanent basis, host professional for 2 PGA Champions Tour Events, and grew membership from 80 to over 400 members during tenure.
Evaluation Methods
Successful completion of this course is dependent on attendance (each learner must attend at least 3 out of the 4 live sessions) and bi-weekly project based assignments accumulating to a final project. Each learner must earn a 70% on the final project, if not, is able to resubmit their assignment for a maximum of 3 additional attempts.


Course Policies
Missed Time Policy
Learners will only be permitted one missed class per course. If this total is exceeded, the learner will receive a not-yet grade for the course.

Assignment Resubmission Policy
Learners have a maximum of three resubmissions per assignment, project, or knowledge check to achieve a course's passing grade. A missed deadline is considered an attempt.

After receiving a 'Not Yet' grade for an assignment, the learner has a maximum of 2 weeks to resubmit the assignment. If the course passing grade is not achieved after the 3rd attempt, the learner will receive a grade of "Not Yet" and not receive credit for this course.

Refund Policy for Live Instructed Courses
After registration – full refund (minus $25 administrative fee)
After the first class – half refund of the course (minus $25 administrative fee)
After second class – $0 refund

For a detailed list of all PGA Training Academy Policies, please visit

Registration is closed.