Education & PAT Schedule
More Information
- Name
- Marketing Fundamentals for Golf Professionals [FA23BS01]
- Schedule
-
October 11, 2023 8:00:00 PMOctober 18, 2023 8:00:00 PMOctober 25, 2023 8:00:00 PMNovember 1, 2023 8:00:00 PM
- Registration Deadline
- October 9, 2023
- # Registered
- 18 / 20
Credit Value: 3
Cost: $375
Delivery Method: Live instructed eLearning
Course Duration: 4 sessions (4 weeks)
Session Length: Each session is scheduled for 90 minutes
Good marketing can't happen without an understanding of the fundamentals. This course will take a closer look at the most important aspects of a marketing strategy, from developing marketing goals and understanding your audience to picking your channels, crafting the perfect message and adding value to products and services. Using real-world examples with a focus on group discussions, students will be able to apply their knowledge to their own jobs in the golf industry.
Module Topics
Each session has an approximate duration of 60 - 90 minutes and will begin at 8:00 PM Eastern Time.
Session 1. October 11 - Developing Your Marketing Goal
Session 2. October 18 -Understanding Your Consumer
Session 3. October 25 - Picking Your Marketing Channels
Session 4. November 1 - Creating A Marketing Campaign
Session 1. October 11 - Developing Your Marketing Goal
Session 2. October 18 -Understanding Your Consumer
Session 3. October 25 - Picking Your Marketing Channels
Session 4. November 1 - Creating A Marketing Campaign
Course Learning Outcomes
•Explain the fundamentals of marketing and examples of how they can be applied to the golf industry
•Implement digital marketing strategies to establish an online presence for their club (social media and website)
•Design a marketing plan that includes marketing objectives, strategies, budget, and evaluation
•Explain strategies to develop new programs and sell new products that are consistent with the evolving golf market
•Communicate marketing information persuasively and accurately in all formats (oral, written and graphic)
•Contribute to the presentation of new programming ideas to stakeholders using marketing strategies
•Implement digital marketing strategies to establish an online presence for their club (social media and website)
•Design a marketing plan that includes marketing objectives, strategies, budget, and evaluation
•Explain strategies to develop new programs and sell new products that are consistent with the evolving golf market
•Communicate marketing information persuasively and accurately in all formats (oral, written and graphic)
•Contribute to the presentation of new programming ideas to stakeholders using marketing strategies
Course Instructor: Brian Siddle
Brian Siddle is the Director of Community and Content at Strong Coffee Marketing. Located in Edmonton, Alberta, Strong Coffee Marketing is an award-winning digital agency that focuses on the development and execution of online marketing strategies. Since its foundation in 2009, the agency has worked with a vast array of clients seeking to learn, develop, and implement marketing and communications strategies on the web.
Much of Brian's time is spent speaking on digital marketing topics at engagements throughout North America. He has developed keynotes, workshops, and webinars for organizations such as Destination British Columbia, Tourism Yukon, Travel Alberta, PGA of Canada, Century 21, Giant Screen Cinema Association and Alberta Culture and Tourism. Brian has also taught digital marketing courses at Northern Lakes College and the University of Alberta.Before founding Strong Coffee Marketing, Brian worked at Travel Alberta where he played a key role in the creation of their first social media strategy. He was also the first social media voice of the organization.
Much of Brian's time is spent speaking on digital marketing topics at engagements throughout North America. He has developed keynotes, workshops, and webinars for organizations such as Destination British Columbia, Tourism Yukon, Travel Alberta, PGA of Canada, Century 21, Giant Screen Cinema Association and Alberta Culture and Tourism. Brian has also taught digital marketing courses at Northern Lakes College and the University of Alberta.Before founding Strong Coffee Marketing, Brian worked at Travel Alberta where he played a key role in the creation of their first social media strategy. He was also the first social media voice of the organization.
Evaluation Methods
Successful completion of this course is dependent on attendance (each learner must attend at least 3 out of the 4 live sessions) and bi-weekly project-based assignments accumulating to a final project. Each learner must earn a 70% on the final project, if not, is able to resubmit their assignment for a maximum of 3 additional attempts.
Course Policies
Missed Time Policy
Learners will only be permitted one missed class per course. If this total is exceeded, the learner will receive a not-yet grade for the course.
Assignment Resubmission Policy
Learners have a maximum of three resubmissions per assignment, project, or knowledge check to achieve a course's passing grade. A missed deadline is considered an attempt.
After receiving a 'Not Yet' grade for an assignment, the learner has a maximum of 2 weeks to resubmit the assignment. If the course passing grade is not achieved after the 3rd attempt, the learner will receive a grade of "Not Yet" and not receive credit for this course.
Refund Policy for Live Instructed Courses
After registration – full refund (minus $25 administrative fee)
After the first class – half refund of the course (minus $25 administrative fee)
After second class – $0 refund
For a detailed list of all PGA Training Academy Policies, please visit https://www.pgaofcanada.com/trainingpolicies
Learners will only be permitted one missed class per course. If this total is exceeded, the learner will receive a not-yet grade for the course.
Assignment Resubmission Policy
Learners have a maximum of three resubmissions per assignment, project, or knowledge check to achieve a course's passing grade. A missed deadline is considered an attempt.
After receiving a 'Not Yet' grade for an assignment, the learner has a maximum of 2 weeks to resubmit the assignment. If the course passing grade is not achieved after the 3rd attempt, the learner will receive a grade of "Not Yet" and not receive credit for this course.
Refund Policy for Live Instructed Courses
After registration – full refund (minus $25 administrative fee)
After the first class – half refund of the course (minus $25 administrative fee)
After second class – $0 refund
For a detailed list of all PGA Training Academy Policies, please visit https://www.pgaofcanada.com/trainingpolicies
Registration is closed.