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COVID 19 - Your human skills as a PGA Professional have never been more required than they are today
April 3, 2020 1:30:00 PM
Registration Deadline
April 3, 2020
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We are in a very abnormal situation. This will pass, but it is an “unprecedented” challenge that we face.Today you’re probably being bombarded by people who present “technology” as the solution to the problem you face today and the challenge of the future. Coming from the technology industry I am well versed with our ability to present technology as the panacea. And I’ve been around long enough to see the cycle repeat itself again and again.

In this webinar I’m not going to undermine the opportunity to exploit technology. I will highlight how it becomes a vehicle for your use, but I’m going to hopefully show you how the solution to the problems we face right now are in fact a “human one”.Best of all it isn’t me who has decided that. It’s the thoughts of some of the smartest people in the world, academic futurists, who’ve been trying to work out how we navigate the AI / Machine Learning age we are entering.Your human skills have never been more required than they are today.In fact never has the golf industry needed your human skills and expertise more than it does today.


ian jamesCaption


Ian’s background is all about customer and demand management.

His company – RetailTribe – is passionate about the role of the PGA Professional as the engine of the golf industry. For the last 10-years they have told anyone who would listen that golf has a customer, proposition and revenue challenge that only the correct use of PGA Professionals can fix.Using 20-years of experience in consumer facing retail industries Ian and his team have created a business model and marketing solution for the golf community that is proven to improve golfer retention and activation for facilities while at the same time significantly growing coaching and retail revenues. In this model and solution the PGA Professional becomes the CEO of their community – the chief ENGAGEMENT officer.Today both ClubCorp and the TPC Network are committed to the roll-out of the model. The PGA of America has signed a strategic partnership with RetailTribe that gives all PGA of America members access to RetailTribe’s marketing platform, campaigns, engagement playbooks, and marketing content.Ian’s home is just outside Cape Town in South Africa. He is married with two grown children and now two grand-children.

Registration is closed.