Photos
National Office
National Office

Directeur du marketing numérique

Founded in 1911, the Professional Golfers’ Association of Canada (PGA of Canada) is a member based non-profit organization representing more than 3,600 golf professionals across Canada. It is the second oldest and third largest PGA in the world and is highly regarded and respected in the world of golf and as one of the oldest sports organizations in Canada.

Job Summary

Reporting to the Chief Innovation Officer and working closely with the Communications Manager in this role, your responsibilities will include planning, enhancing and managing programs, events and services to PGA Canada members as well as digitally marketing the association and the value of PGA of Canada professionals.

Work involves prioritizing, organizing, multi-tasking and effectively driving change through innovation and analytical thinking.

This opportunity will lead to a large amount of professional growth as you will be required to use your creativity to utilize your broad capabilities in a supportive, progressive environment. The ability to be a true team player, contributing to making a difference is essential.

Responsibilities
  • Plan and execute digital marketing across all mediums, including marketing database, email, paid social media advertising and display program/event campaigns
  • Implement a current brand and marketing strategy for new and existing services, programs, and events
  • Develop tools and materials to support the employability of PGA members
  • Collaborate with internal teams to optimize website user experience
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Work closely with all departments to define marketing materials and programs
  • Collaborate with nine zone offices for alignment of a brand and marketing strategy.
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
  • Establish and maintain a consistent corporate image throughout all programs, promotional materials, and events
  • Project manage alongside external website developer for functionality upgrades
  • Work alongside partners and sponsors on various activations
  • Planning, execution and digital media coverage of various PGA of Canada tournaments and events.
Qualifications
  • Bachelor’s degree in marketing or related field
  • Minimum five-year experience in digital marketing or related field
  • Proven experience in a membership-based association
  • Experience in change management with a drive for innovation and analytical thinking
  • High competence in project and stakeholder management
  • Experience with digital marketing tools
  • Experience in video editing
  • Exceptional organization and attention to detail with an ability to multi-task.
  • Experience in Adobe programming is considered an asset.
  • Bilingualism is an asset for this position.
Course Website
https://www.pgaofcanada.com/
Contact Information

Click here to view the PDF job description

Please reply with cover letter and resume to hiring@pgaofcanada.com

We thank you for your interest but only those under consideration for interview will be contacted.

Accommodation: The PGA of Canada is an equal opportunity employer, and we are committed to creating an accessible and inclusive organization as well as providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request.

 

PGA of Canada Logo

Emplacement
PGA of Canada National Office - Acton, Ontario
Affiché
2022-05-17
Date limite
2022-06-03