Education & PAT Schedule
- Name
- Marketing Fundamentals for Golf Professionals - FALL
- Type
- PGA Training Academy
- Start Date
- September 25, 2019
- End Date
- November 6, 2019
- Registration Deadline
- September 24, 2019
- # Registered
- 17 / 20
Credit Value: 3
Delivery Method: Live instructed online course
Evaluation Method: project based assignments, 70%, maximum 3 resubmissions
Specialization: Core Course
Live Sessions Dates : September 25, October 9, October 23 and November 6
Time: 8:00pm eastern for 60-90 minutes each session
Learning Outcomes:
•Explain the fundamentals of marketing and examples of how they can be applied to the golf industry
•Implement digital marketing strategies to establish an online presence for their club (social media and website)
•Design a marketing plan that includes marketing objectives, strategies, budget, and evaluation
•Explain strategies to develop new programs and sell new products that are consistent with the evolving golf market
•Communicate marketing information persuasively and accurately in all formats (oral, written and graphic)
•Contribute to the presentation of new programming ideas to stakeholders using marketing strategies
Meet Your Course Facilitator
Registration is closed.