Education & PAT Schedule

Name

Marketing Fundamentals for Golf Professionals

Type

PGA Training Academy

Start Date

March 18, 2019

End Date

April 29, 2019

Registration Deadline

March 25, 2019

# Registered

14 / 20

Credit Value: 3
Delivery Method: Live instructed online course
Evaluation Method: project based assignments, 70%, maximum 3 resubmissions
Specialization: Core Course
Live Sessions Dates : Monday March 18th, April 1st, 15th and 29th
Time: 6pm eastern for 60-90 minutes each session

Learning Outcomes:

   •Explain the fundamentals of marketing and examples of how they can be applied to the golf industry
   •Implement digital marketing strategies to establish an online presence for their club (social media and website)
   •Design a marketing plan that includes marketing objectives, strategies, budget, and evaluation
   •Explain strategies to develop new programs and sell new products that are consistent with the evolving golf market
   •Communicate marketing information persuasively and accurately in all formats (oral, written and graphic)
   •Contribute to the presentation of new programming ideas to stakeholders using marketing strategies

Meet Your Course Facilitator

 Brian Siddle is the Director of Community and Content at Strong Coffee Marketing. Located in Edmonton, Alberta, Strong Coffee Marketing is an award-winning digital agency that focuses on the development and execution of online marketing strategies. Since its foundation in 2009, the agency has worked with a vast array of clients seeking to learn, develop, and implement marketing and communications strategies on the web.Much of Brian's time is spent speaking on digital marketing topics at engagements throughout North America. He has developed keynotes, workshops, and webinars for organizations such as Destination British Columbia, Tourism Yukon, Travel Alberta, PGA of Canada, Century 21, Giant Screen Cinema Association and Alberta Culture and Tourism. Brian has also taught digital marketing courses at Northern Lakes College and the University of Alberta.Before founding Strong Coffee Marketing, Brian worked at Travel Alberta where he played a key role in the creation of their first social media strategy. He was also the first social media voice of the organization.