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Canadian PGA Announces Partnership with BMO Mosaik MasterCard

Canadian PGA Announces Partnership with BMO Mosaik MasterCard

ACTON, ON (April 1, 2008) – The Canadian Professional Golfers’ Association (Canadian PGA) is pleased to announce their continuing partnership with BMO Mosaik MasterCard.

“We are thrilled to announce a new agreement with BMO Mosaik MasterCard to promote the Canadian PGA brand and provide exclusive benefits for cardholders of the CPGA Mosaik MasterCard,” states Jeff Dykeman, Manager of Business Development for the Canadian PGA.

The Canadian PGA Mosaik MasterCard Program, exclusively from BMO Bank of Montreal, is a co-branding initiative originally introduced in 2000 with a goal to build awareness and increase visibility for the Canadian PGA, develop a closer relationship with all golfers across Canada and generate new revenues for member activities and golf development education programs.

“We are very excited to strengthen our relationship with the Canadian PGA and their 3,800 CPGA Professionals across the country,” said Dan Bell, Marketing Manager – Partnerships for BMO Bank of Montreal.

Over the past seven years, BMO Bank of Montreal in partnership with the Canadian PGA has promoted the cardholder benefits from coast to coast through web promotion, on-site tournament signage, advertisements and inserts in selected golf publications and direct promotion at all major consumer golf trade shows.

BMO Mosaik MasterCard offers cardholders the opportunity to customize their credit card to suit their personal needs. Cardholders can add or change their card features easily as their needs change.

* Reward Programs: Earn AIR MILES or CashBack rewards.
* Interest Rate Plan: No Fee or Low Rate option.
* Travel Features: Select from the various options available for Travel Protection, Medical Protection, and even Concierge Service.

As part of the agreement, BMO Mosaik MasterCard will also have on-site visibility at major CPGA National Championships.

To sign up for your Canadian PGA Mosaik MasterCard visit: http://www3.bmo.com/mosaik/cpga 

About MasterCard International

MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of its global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard, Maestro and Cirrus and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless advertising campaign is now seen in 96 countries and in 45 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.

About the CPGA

Established in 1911, the Canadian Professional Golfers’ Association is a non-profit association comprised of approximately 3,500 golf professionals across the country with a mandate to promote and advance the game of golf, serving the needs of both its membership and the golf public through professional and junior golf development programs and high-calibre competitive events. The National Office is located in Acton, Ontario with nine Zone Offices across the country. For more information, visit www.cpga.com  

For More Information:

Jeff Dykeman
Manager of Business Development
Canadian PGA
519.853.5450 x232
jeff@cpga.com  

Erica Bury
Communications Coordinator
Canadian PGA
519.853.5450 x234
erica@cpga.com  

Dan Bell
Marketing Manager, Partnerships
BMO Bank of Montreal
dan.bell@bmo.com  

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