PGA OF CANADA AND UNDER ARMOUR ENTER NEW PARTNERSHIP

The PGA of Canada and Under Armour today announced a new multi-year partnership designating the performance and innovation brand become directly linked with the association’s world-class national education program.

Under Armour will outfit PGA of Canada instruction stream national learning facilitators, as well as some coaching stream facilitators as well.

“The PGA of Canada is very excited to enter a new partnership with Under Armour,” says PGA of Canada CEO Gary Bernard. “Under Armour’s brand continues to grow on the world stage and their commitment to the PGA of Canada and the association’s national education program is something we greatly appreciate.”

The partnership also sees Under Armour become a strong supporter of the PGA of Canada’s highly successful digital publication, PRO:FILES.

“The opportunity to outfit, support and be a partner of the PGA of Canada and their National Education Program is truly an honour for our company,” said Rich Marks, Senior Sports Marketing manager of Under Armour Canada. “Seeing this venture come to life and the response from PGA of Canada professionals already has been very positive for the brand,” he said, adding,  “we look forward to the partnership and growing it in years to come.”

Under Armour is the technical partner for the Welsh Rugby Union, Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the Chilean Primera División and Toluca of Mexico's Liga MX. The Montreal Canadiens dynamic goalie Carey Price, former MMA-champion George St-Pierre, Olympic legend Michael Phelps, PGA standout Jordan Spieth and NBA All-Star Stephen Curry are a few of the world-class athletes who train and compete in the brand's performance footwear, apparel and equipment.