PGA of Canada launches Pro:Files
(ACTON, ONT.)—In an effort to further solidify communication with its 3,800 members, the PGA of Canada is pleased to announce the creation of Pro:Files, the first magazine in Canada to speak directly with golf professionals across Canada.
“Our goal is to help our members improve their businesses in whatever way possible," says Gary Bernard, PGA of Canada CEO. "We see Pro:Files as an exciting way to communicate the elements that make a professional successful in Canada, from best practices for their businesses to highlighting the best ways to sell and market equipment and apparel in their shops."
Available only online—and accessible only to PGA members – this completely digital publication offer three issues in its first year—early spring, summer and fall – with a mandate to assist Canadian golf professionals earn a better living and improve their operationsThe magazine will appear in both of Canada’s national languages.
Regular Pro:Files features will include the CEO’s Forward, that will address current PGA of Canada issues. Golf 2.0 will explore new technologies and how they can help professionals generate new business. A Pro Shop section looks at different ways to maximize profits in your shop. Mover takes an insider’s look the movement of PGA professional. Product Reviews sees four anonymous PGA professionals from around the country discuss the latest and greatest, with a focus on performance, value and demand.
“The editorial in Pro:Files will be top notch from front-to-back,” Bernard says. “Each issue will have the regular features, but we’ll also take a closer look at some hot-topic issues and explore them with in-depth stories that cover all the key business elements that are important to every pro in Canada.”
The majority of the editorial content in Pro:Files will be handled by award-winning golf journalist and PGA of Canada Centennial Magazine editor, Robert Thompson and the PGA of Canada’s Communications and Social Media Specialist, Chris Fry. Golf marketing veteran, Dave Cowx is responsible for design work, while the PGA’s Director of Business Development & Brand, Jeff Dykeman will oversee the magazine’s ad sales.
An editorial board comprised of members from all PGA of Canada Zones will be commissioned to steer the editorial content for future issues, with hopes of creating geographically-focused stories from coast-to-coast.
“PGA of Canada members should be very excited about the great content that Pro:Files is going to offer starting this spring,” Bernard says, adding, “and the magazine 100 per cent aligns with the Association’s new mission statement: ‘The PGA of Canada develops, promotes, and supports members in living a better life and earning a better living.’”
The first issue of Pro:Files will be available in a digital magazine format to PGA of Canada professionals this April.