Tee Talks Live PGA Business Conference


Registration for Tee Talks Live is open to:

  • PGA of Canada members
  • International PGA members and LPGA members (please include your PGA/LPGA ID#  and PGA/LPGA affiliate country in the registration form
  • PGA endorsed delegates. Non-PGA members are welcome to attend, provided a PGA member supports their registration in writing to accompany the registration form.

Hilton Mississauga / Meadowvale
6750 Mississauga Road
Mississauga, ON L5N 2L3
Book by Telephone: 905-821-1981

For your convenience, we have a block of rooms for those requiring accommodations at the reduced rate of $185.00 plus taxes per night.  Please advise that you are with PGA of Canada to get the group rate. This reduced rate will be available until November 2, 2018. Book On-line


Troy Warfield
President, Topgolf International

As President of Topgolf International, Troy Warfield is responsible for overseeing the company’s global expansion outside of the U.S. and U.K., including the growth of Toptracer Range to golf facilities around the world. Troy is passionate about sharing the Topgolf experience to help grow the game of golf.

Before Topgolf, Troy served as Executive Director of Management Committee at British Airways and Director of Customer Experience, leading a company of 16,000 employees. He brings decades of experience in sales, marketing, general and board-level management for premier brands such as Kimberly-Clark, Avis and Unilever. Throughout his career, Troy has led international teams in Europe, Australia, Asia and globally.

Troy is a graduate of the University of New South Wales and earned his MBA from Macquarie Graduate School of Management in Australia. He has three children and is on a struggling yet never-ending quest to be a cool dad. A former Rugby player, Troy loves to travel and holds a special place in his heart for sushi.

Brian Williams - Keynote Speaker

Named to the Order of Canada in December 2011 for both his distinguished broadcasting career of more than 40 years and extensive community and volunteer work across the country, Brian Williams’ respected broadcasting style has endeared him to millions of Canadians across the country. He has won praise from critics and numerous accolades, including eight Gemini Awards, two Foster Hewitt Awards, and one Canadian Screen Award.

Considered the dean of Olympic sports broadcasting in Canada, Williams reported on his first Olympic Games at the 1976 Summer Games in Montreal and has covered a total of 14 Olympic Games, as well as every high-profile sporting event around the globe. His resume includes work with the NHL, Major League Baseball, PGA TOUR, Canadian and World Figure Skating Championships, World Cup Skiing, men’s and women’s Rogers Cup events in Toronto and Montreal, Formula One, IRL, Breeders’ Cup, Pan Am Games, and Commonwealth Games. Williams was also heavily involved in TSN and CTV’s acclaimed coverage of Invictus Games Toronto 2017.

Williams anchored CTV’s primetime Olympic coverage of both the London 2012 Olympic Games and the Vancouver 2010 Olympic Winter Games, playing a leading role in shaping and delivering the network’s award-winning coverage. Williams was awarded the first-ever Canadian Screen Award for Best Sports Host or Analyst in a Sports Program or Sportscast for his work on London 2012. In addition, Williams was awarded his second Outstanding Sports Broadcasting Award from Sports Media Canada for his work on the Vancouver 2010 Olympic Winter Games.

Jim Harris - Disruption and Innovation Specialist

Jim Harris is a one of North America’s foremost thought leaders, management consultants and authors on disruptive innovation. Association magazine ranked him as one of the nation’s top ten speakers. He works internationally conducting strategic planning sessions with executive teams future trends, mitigating risk, employee engagement and change.

Mr. Harris’ clients include Association of Research Libraries, Barclays Bank, Certified Management Accountants, Cleantech, Columbia Tristar Pictures, Deloitte, GlaxoSmithKline (GSK), IABC, IDG, IBM, IEEE, International Council of Shopping Centers, Johnson & Johnson, MasterCard, Munich Re, NEC, Novartis, SAP, Society of Professional Engineers, the UK Cabinet Office, the World Future Society and Zurich Insurance. He has worked extensively with the health care sector, government, financial services, retailers and professional services firms.

His last book, Blindsided! is published in 80 countries worldwide and is a #1 international bestseller. Blindsided! has been named one of the best business books of the year by a number of organizations and Soundview Executive Summaries sent a summary to 80,000 executives worldwide. The Miami Herald calls Blindsided! “Brilliant stuff!”

Mr. Harris’ second book, The Learning Paradox, was nominated for the National Business Book Award, and has appeared on numerous bestseller lists. Books for Business ranked it as one of the top 10 business books in North America. There are now over 40,000 copies in print. Mr. Harris co-authored the national bestseller The 100 Best Companies to Work for in Canada. As a management consultant, Mr. Harris works with leading businesses, Fortune 500 companies, and organizations aspiring to join these ranks. From 1992-1996 he represented the Covey Leadership Center in Canada teaching Dr. Stephen Covey’s work, The Seven Habits of Highly Effective People.

David Lorentz

Senior Research Manager, National Golf Foundation

Since joining NGF in 2012, David has led numerous strategic engagements for clients across the industry. He also brings considerable quantitative and qualitative research skills to bear on some of NGF’s most critical initiatives. David has a M.S. in Applied Economics and Statistics from Clemson University and a B.A. in Economics from Xavier University.


Richard Arnold - Clubhouse Manager - Rosedale Golf Club

Richard has been in the Hospitality Industry for over 30 years, with a decade in Private Clubs.  Having had the pleasure of working at Beacon Hall, Bayview Golf & Country Club, and King Valley, Richard is now the Club House Manager of Rosedale Golf Club in Toronto.  Previously he was a General Manager with Oliver & Bonacini, overseeing Toronto’s best French restaurant Auberge du Pommier, and opening the Toronto International Film Festival - Bell Lightbox restaurants Luma and O&B Canteen.  Richard achieved his Certified Sommelier designation in 2007, and since returned to now teach the Sommelier Program at Niagara College and George Brown College.

In 2017, Richard obtained his Certified Club Manager (CCM) designation and continues to be actively involved with The Canadian Society of Club Managers. He currently sits on the Ontario Branch Board of Directors as Chair of Career Awareness and Vice Chair of Professional Development.  He also serves on the CSCM National Professional Manager Development Committee.

Sandy Cross  - Senior Director, Diversity & Inclusion at PGA of America

A member of the PGA of America staff since 1996, Cross serves as Senior Director of Diversity & Inclusion advancing the PGA’s commitment to education and training on The Fundamentals of Diversity & Inclusion and The Language of Inclusion, workforce diversification, supplier inclusion, and community engagement.  Prior to her appointment in this role, Cross served as Director of Women’s and New Market Initiatives, leading the golf industry’s “Connecting With Her” strategic initiative to grow women’s participation in golf.  Cross was also Director of Business Development for nine years.

Cross serves on the Advisory Boards of CaddieNow, Women’s Golf Journal, and Black Girls Golf.  She holds a Masters from Kent State University and a Bachelor of Arts from University of Buffalo where she played NCAA Division I volleyball.   She earned her Certified Diversity Professional (CDP) credential from the Institute of Diversity Certification in 2016.

Mike O'Donnell - Senior Director at PGA of America and PGA of Canada member

Michael O’Donnell was named Senior Director, Player Development for the PGA of America in 2013. O’Donnell directs the strategic development and implementation of all PGA of America initiatives to increase golf participation, as he works closely with golf industry stakeholders to maximize this expansive opportunity.

During his nearly 30-year career as a golf professional, O’Donnell has been renowned for his ability to increase top- and bottom-line financial performance through comprehensive instruction programs. His unique views on driving consumer engagement through the creation of compelling communities allow golf facilities to unlock their hidden potential and maximize financial performance.

Prior to joining the PGA of America, O’Donnell implemented the Nike Golf Green Grass staff program as the manager of the Nike Golf Sports Marketing department beginning in 2004, where he was part of the leadership team that led Nike Golf to profitability. He also was heavily involved with the Nike Sports Research Lab (the largest private sports science lab in the world), working closely with leading trainers, bio-mechanists, physiologists, exercise physiologists and Nike’s Advanced Innovation Team.

Recognized internationally as an expert on growing the game, O’Donnell is an innovative program developer with extensive industry experience. He joined American Golf in 1998, and built the largest golf instruction company in the world at that time, employing 234 golf professionals.

He began his career at an 18-hole public facility that produced 94,000 rounds of golf in 1986. One year later, he worked at one of the most exclusive private facilities in Canada – Shaughnessy Golf and Country Club. Under the direction of legendary PGA of Canada member Jack McLaughlin, he was responsible for overseeing an enormous golf instruction program with 12 assistant professionals and eight full-time teachers, servicing 800 members. While at Shaughnessy, O’Donnell contributed to the development of Cobra Golf’s first senior golf club—a major factor in establishing the company as a leading manufacturer. O’Donnell also started the Canadian Ladies National Team Program with McLaughlin and became Head Coach in 1991. During this time, he was a pioneer in the areas of bio-mechanics, sport psychology, nutrition and fitness.

In 1992, he established Westwood Plateau’s Player Development program as the largest in Canada. It was the second-largest seller of custom fit golf clubs in the country—as well as in the Top 10 in North America. One year earlier, O’Donnell worked at Marine Drive Golf Club, a facility with 147 members who carried single-digit handicaps.

Tim Robinson - workshop presenter
Strategies to Improve Employee Committment and Retention

Tim Robinson has over 25 years of experience in leadership development, learning, and talent management and is currently working as an Associate in the Talent and Leadership Development practice for Lee Hecht Harrison Knightsbridge (a Toronto-based international Talent and Leadership Development company).
Prior to joining LHH Knightsbridge, Tim was a senior Human Resources leader at a large Canadian crown corporation (pop. 65,000) where he held progressively more responsible positions culminating in having stewardship for the corporation’s overall talent management and learning functions. During this time, he led national teams who designed and delivered operational training, leadership development, lean six sigma certification, performance management, and talent segmentation.
Tim holds a Ph.D. in Education from the University of Ottawa and is currently a member of the Leadership and Learning Council of the Conference Board of Canada. He is an avid golfer and long-time club member who has recently broken 80 with the help of numerous PGA Teaching Professionals over the years!

Jon Harari - CEO of

Jon Harari is CEO & Co-Founder of, the world’s fashion windows & displays online in real-time.  Jon co-founded with Mike Niemtzow (Chairman and President) and Raul Tovar (Creative Director), and the company has an amazing team headquartered in NYC with a client base of global retailers and brands including Ralph Lauren, Harrods, DVF, Tory Burch, Marc Jacobs, Michael Kors, Ann Taylor, Nordstrom, and more.

Jon also serves as an Adjunct Professor of Marketing at Baruch College and serves as a board member of Berkeley College’s Fashion Advisory Board, and several charitable non-profit organizations in New York City.  Prior to co-founding WindowsWear, he established U.S. market opportunities for top internationally-based designers through retail stores, wholesale, events, PR, and online. Prior to working in fashion, he was an investment analyst at Aurelius Capital Management, one of the world’s top activist distressed investment hedge funds, and an investment banker at Lehman Brothers.  He graduated from the Business Honors Program at Indiana University, magna cum laude, and is originally from North Potomac, MD and lives in New York City.

Kelly McGiffin, C.Dir.
Chief Executive Officer - FirstOntario Credit Union

Kelly McGiffin is a credit union executive in his forty-second year, the last twenty-eight of which have been in a senior executive position. Kelly was appointed Chief Executive Officer of the FirstOntario Credit Union in November of 2007, coming out of the BC Credit Union system, and turned an organization around from one that was reeling from a bitter 8 month strike to one that has set unprecedented growth and profit.

Kelly’s credit union career began as a lender and he worked his way up the credit union system through eight different organizations, gaining accreditation in Human Resources and Marketing in the process; and recently graduating from the Directors College with his Director’s designation through McMaster University’s DeGroote Business program. He has led three different credit unions as CEO, and sat on several Boards including Softball BC, Central One Credit Union, the Canadian Credit Union Association, the Coaching Association of Canada, the Co-operative Development Foundation and the Fergie Jenkins Foundation.

Since joining FirstOntario, the credit union has enjoyed record growth in Assets under Management with an average growth rate of close to 20% over the last five, while opening sixteen new branches and setting historic levels of profit each year. FirstOntario will have contributed more capital to its retained earnings in the ten years of Kelly’s leadership than it had the previous 60 years combined. Accumulating approximately $87 million in net earnings, almost tripling that achieved in all prior years.

Kelly is also an accomplished player and coach in sports (men’s softball and baseball) having played or coached in 8 National Championships, 3 Canada Games, 14 World Championships, and was a member of the Gold Medal team for Canada in the 2003 Pan Am Games.

Allison Sandmayer-Graves
Chief Executive Officer - Canadian Association for the Advancement of Women and Sport and Physical Activity

Building Women Leaders in the Golf Industry

Allison Sandmeyer-Graves is the CEO of CAAWS—the Canadian Association for the Advancement of Women and Sport. CAAWS is the leading authority and national voice on women and sport in Canada. As CEO, Allison leads the organization’s work to challenge the status quo in sport and to advance solutions in partnership with leaders from sport, government, business, media and non-profit organizations. A graduate of the University of Alberta and of Dalhousie University, Allison previously spent a decade as a senior director with WE.Org, a leading global charity impacting millions of youth.

Mark R. Thompson, President & CEO – McKinley Solutions Exchange

Mark is a nationally recognized speaker in leadership, teambuilding, motivation and human capital. Mark is also a sought after lead trainer for groups of all sizes from small leadership retreats to large groups of 500 plus, known for his high energy engaging passion style.

Mark is known as active hands-on teams leader involved in training and development, project management and business development. His specializes in team and leadership development, program facilitation, and innovative instructional design.

Mark and McKinley Solutions have worked with all divisions of National Allied Golf Association (PGA of Canada, CSCM, NGCOA, CGSA) and spoken at all National Conferences. McKinley Solutions truly is a leader in the Canadian Golf Industry, having worked with over 50 clubs over the past 15 years, and through that time developing more Canadian golf tailored professional development than any other organization.

Mark holds a business degree with a specialization in human resources and management from Bishop’s University. He is a successful Ironman triathlete, youth mental health advocate, cancer fundraiser, road cyclist, foodie, international mountaineer and most importantly a proud husband and father of two active boys. Mark is an active supporter of the Association for Talent Development, Institute for Performance Improvement, Human Resources Professionals Association as well as the Toronto Board of Trade.

Southern Hills Country Club; Tulsa, Oklahoma

A 21-year PGA Member, Cary Cozby boasts an award-winning résumé in golf and has spent nearly two decades earning the respect of his peers and those who he has served alongside, while holding leadership positions as CEO/PGA Professional at Wichita Country Club in Wichita, Kansas, and now serving as PGA Director of Golf at historic Southern Hills Country Club in Tulsa, Oklahoma. In earning the 2016 PGA Golf Professional of the Year award, Cary Cozby follows in the footsteps of his father and mentor Jerry Cozby, a PGA Hall of Fame member and the 1985 PGA Golf Professional of the Year. They are the first-ever father-son combination to earn the PGA Golf Professional of the Year Award.

Cozby’s career is defined by his leadership and mentoring excellence. His investment in his many assistants has helped produce a stable of PGA Head Professionals across the country. He is long regarded for sharing experiences and successful business strategies with peers throughout industry, while teaching and training PGA Golf Management University interns and providing hands-on education in every facet of the golf operation. While at Wichita Country Club, he was credited with leading a resurgence that helped the club be recognized again as one of the top private facilities in the region. He has held every electable office in the South Central PGA Section, including President from 2008-2009, and has also served on the National PGA Tournament Committee. A cancer survivor, Cozby focused his philanthropic efforts on creating his own fundraising event, Swingin’ Fore a Coz that generated more than $750,000 for local cancer patients and their caregivers.

After a successful college playing career at the University of Oklahoma, and a short stint playing professionally, he continued to compete as a PGA Professional in Sectional, National and other invitational events. He qualified for the PGA Professional Championship four times (2006, ‘09, ‘12 and ‘14). In 2012, he won the PGA South Central PGA Section Championship. In recognition of his contributions as a PGA Professional,

 Cozby has received numerous awards and accolades, including:

  • 2002 PGA National Merchandiser of the Year Private Facilities
  • 2003, 2009, 2010, 2015   South Central PGA Section Golf Professional of the Year
  • 2003, 2004, 2005 South Central PGA Section Horton Smith Award
  • 2002, 2007, 2010, 2013, 2015  South Central PGA Section Merchandiser of the Year Private Facilities
  • 2009, 2010, 2012 South Central PGA Section Bill Strausbaugh Award

Matt Welliver -
VP of Corporate Development - Chronogolf

Matt Welliver is Vice President of Corporate Development for Chronogolf, a cloud-based club management software solution for golf courses. Matt has spent the last 18 years with many of the industry-leading software systems and worked closely with many of the most prestigious golf courses around the world implementing technology and distribution strategies.


Michael Gregory
Senior Manager - Global Golf Advisors

Michael Gregory is a Senior Manager with GGA based in the firm’s Toronto office. Since joining in 2007, Michael has helped more than 200 clients around the world identify, evaluate, and resolve their underlying challenges. Michael is best known for his ability to use comprehensive market intelligence and develop actionable strategic solutions for clients.

GGA clients benefit from Michael’s expertise across a broad array of client services; project management, internal and external market analysis, pricing strategy, focus group facilitation, member surveys, membership sales and communication plans, operational and performance analysis, feasibility studies, financial analysis, complex modelling, strategic planning, and yield management techniques.

During his time at Mercer, Michael played Division I golf, was an All American Scholar, and captained the golf team during his senior year.

Ben Hopkinson
Senior Associate - Global Golf Advisors

Ben specializes in managing and executing the key deliverable content of the Strategic Planning process, including Market Analysis, Operational Reviews, Strategic Planning Surveys and Marketing Plans. In addition to performing market research and managing client data, Ben develops a comprehensive analysis that support key strategic recommendations to form the pillars of a Club’s Strategic Plan.

Ben began at Global Golf Advisors in 2014, and rejoined the team in May 2015 following the completion of his Honours Business Administration Degree from the Ivey Business School at Western University, where he focused on accounting, analytics and entrepreneurial growth. Prior to joining GGA, Ben spent his summers working at his home course, The Stratford Country Club, as a Pro-Shop Associate. Through his academic and work experience in the golf industry, Ben has developed a strong aptitude for identifying trends in the market research and conducting quantitative analysis’ to enable clients to make informed, data-driven decisions.

In addition to being an alternate on Western’s OUA Championship winning varsity golf team, Ben has played competitive junior golf locally and on a regional junior tour. He has also taught lessons at a junior golf camp for 3 years as part of an initiative to grow the youth game in his community.

Martin Tzankov
Senior Associate - Global Golf Advisors

Martin specializes in performing market research, executing detailed competitive analysis, and serves as a go-to resource for data management.

Prior to joining Global Golf Advisors in 2014, Martin earned a Bachelor of Business Administration at Wilfrid Laurier University, where he specialized in finance with a keen focus on accounting and in-depth analytical strategies. Through Laurier’s highly competitive Co-op program, Martin gained practical experience at the Canada Revenue Agency as an Auditor, as well as the Toronto 2015 PanAm Games Secretariat as a Risk & Financial Analyst. Through his work and academic activities, Martin has developed a strong aptitude for strategic business thinking, quantitative analysis, and market research which enable clients to make informed, data-driven decisions.

In addition to playing on Laurier’s varsity golf team, Martin has played competitive junior and amateur golf around the world, including the 2010 World Amateur Team Championships in Argentina.

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